List Building

Is Twitter Dying?

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Over the last few years, concerns about a declining user base have made marketers question the state of Twitter.

You might have seen reports that Twitter’s monthly active users (MAU) have been in decline. While Twitter reported a decrease of 9% in a recent report, they attribute much of the decline to the elimination of spam and bot accounts that the platform has been trying to clean up.

At the same time, Twitter announced they’d be switching to reporting on daily active users instead. That number shows a 9% increase in daily active users, suggesting that while those who log in monthly is going down, users that interact daily has gone up. Clearly, Twitter is doing something right if daily users are on the rise.